Our Beauty Belongs Here

Grail is a Discovery Channel for the Best in Black Beauty + Personal Care

✺ watch ✺ create ✺ collaborate ✺ what we do ⇓

We Stream

original & crowd-sourced videos that offer beauty & self-care guidance catered to melanated folks.

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We Produce

culturally-resonant and engaging content highlighting inclusive beauty & personal care brands.

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We Provide a Platform

for early-stage Black & Brown content creators and industry professionals to showcase their demos & tutorials.

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✺ outgrowing the ‘ethnic beauty’ aisle ✺ why we exist ⇓

Let’s be real,

mainstream beauty culture has shoved melanin to the margins for a minute. But that hasn’t stopped brown-skinned beauties from being trendsetters and big spenders on cosmetics, aesthetics, and personal care. Today, we’re seeing more melanin-friendly products and professionals breaking the barriers of the old “ethnic beauty” aisle and changing the hue of self-care culture as we know it. That’s why we created Grail, a new media network connecting you to the people, products, and practices that keep our melanin poppin’.

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